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The Plastic Aubergine The Plastic Aubergine

Paul and Anna in the lift

Will Anna manage to pitch her idea successfully to Paul?

Audio: The Plastic Aubergine 塑料茄子

An English at Work programme about pitching an idea quickly.

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Episode 45: Language for making an 'elevator pitch' “电梯游说”时用到的语言

At Tip Top Trading, the company's computer system has been fixed and Anna seems to have found a new friend in the IT support man. But her main concern now is pitching her new idea for a plastic aubergine, to Paul the boss.

听力挑战

Anna 认为她的新产品能够为公司增加多少利润?

答案在文字稿的最后一页。

Glossary 词汇

This week's programme focuses on the language that you might use when you have limited time to pitch a new idea, perhaps in a lift or elevator.

Phrases from the programme:

We've come up with an exciting new product. 我们想出了一款全新的产品。

This fantastic product will be a great addition to table decorations in the café and restaurant market. 这款新品将为咖啡厅和餐厅市场的餐桌摆式增色不少。

We can increase efficiency but maintain quality.我们将提高效率,而且绝对保证质量。

By my calculations, we can increase profits by 20%. 根据我的预算,我们的利润可以增加20%

I'm confident this new product will be a huge success. 我坚信这款新产品能获得巨大的成功。

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