Although the fervor surrounding Jeremy Lin has quieted in recent weeks, Volvo is betting Linsanity isn’t over.
　　虽然最近几周以来关于林书豪的狂热氛围似乎安静了许多，但沃尔沃汽车公司却确信林疯狂并没有偃旗息鼓。

　　The New York Knicks star has signed a global brand endorsement contract with the automaker that will focus on the U.S., China and Chinese-language markets in Asia, the company announced Monday.
　　沃尔沃汽车公司在周一宣布，与这位纽约尼克斯队的球星签订了一份全球品牌代言合约，主要的代言区域为美国、中国以及亚洲其他的汉语国家市场。

　　Over the next two years, Lin will participate in the company’s corporate, advertising and marketing activities as a brand ambassador.
　　林书豪与沃尔沃签订的合约期限为两年。在未来两年里，林书豪将以品牌大使的身份参与公司的企业、广告拍摄和市场推广等活动。

　　"You may not immediately see the connection between me and Volvo, but both of us are striving to be better and smarter at what we do, and to do it our own way,” Lin said at a news conference. “I hope that my efforts will inspire more young people to follow their ambitions in sports and education, just like Volvo Car Corp. is designing cars around people's ambitions in life."
　　林书豪在新闻发布会上这样表示：“你可能不会马上看到我和沃尔沃之间的联系，我们双方都会先在各自的领域努力做到更好变得更厉害。我希望我的努力可以激励更多的年轻人去追求自己的体育和学习目标，就像沃尔沃汽车公司，也是围绕着人们对生活的追求设计汽车。”

　　It’s one of the first major endorsement deals for the 23-year-old, a former bench warmer who rose to instant superstardom after a string of blockbuster performances that helped the Knicks win seven straight games in February.
　　这是林书豪成名后在全球范围内签署的第一份个人品牌代言合同。现年23岁的林书豪曾经是NBA的板凳球员，在二月他的轰动表现带领尼克斯拿下7连胜，他也一跃成为NBA赛场最闪耀的巨星。

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