专业四级考前恶补--写作
　　【写作佳句及惯用表达】

　　Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage.

　　日常生活需要广告，因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至婚姻方面的信息。

　　Advertisements provide the most direct, comprehensive and detailed information. We get to know about household goods from advertisements. Advertising can be beneficial to the customers if it is true to its claims.

　　广告提供最直接、全面和详细的信息。我们从广告上了解家用商品。广告如果名副其实，对消费者是有益的。

　　Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.

　　广告可开拓市场。如果没有广告，生产者就可能难以销售他们的产品。

　　Without advertisements, newspapers, commercial radios and television companies could not survive.

　　（如果）没有广告，报社、商业广播电台、电视公司就不能生存。

　　Advertisements are misleading and cheating. They are filled with flowery phrases and empty promises.

　　广告起误导作用，并具有欺骗性。广告中充满着华丽的词语和空洞的诺言。

　　Fake advertising cheats consumers and, in some serious cases, threatens gullible people’s lives.

　　虚假广告欺骗消费者，而且严重地对轻信广告的人们的生命构成威胁。

　　Advertisers are inconsiderate of the public. What they care about is making money.

　　广告商不顾大众利益。他们所关心的就是赚钱。Advertisements are not based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.

　　广告的制作并不是根据产品的质量，而是根据这样的原则：一个人只要长时间一直谈论同一东西，最终人们就会去注意它。

　　Advertising encourages consumers to “keep up with the Joneses”, namely, it creates an acquisitive society and a demand for material things.

　　广告鼓励消费者攀比，换句话说，广告创造出一个贪婪的社会及对物质的需求。

　　Consumers are encouraged by advertisements to buy insurance (fear); buy cosmetics (vanity); and eat more than necessary (greed).

　　广告鼓励消费者买保险（恐惧）；买化妆品（虚荣）；多吃（贪婪）。

　　Admonish your friends in private, praise them in public. 对朋友私下劝戒，公开表扬。

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