As the cosmetics world goes global, how will it affect individual nations’ ideas of beauty? Now that anyone with internet access can check out the latest catwalk trends and advertising campaigns in international fashion magazines, will make-up trends become homogenised? Will a Mad Men-inspired red lip catch on in China, as it has in New York and London? Will women from Mumbai turn their backs on Bollywood glamour in favour of "the new nude"? Here, industry insiders from major cities around the world report from the front lines of beauty today.
　　风靡全球的美容业，对世界各国的美容概念有何影响？如今网络上随处可以看到的最新时尚资讯，以及时装杂志上激烈的广告竞争，会让美容趋势变得越来越单一吗？灵感来自《广告狂人》的口红在中国是否也跟在纽约和伦敦一样受欢迎？孟买的女性们是否又会从宝莱坞范儿转投"裸色主义"的怀抱？现在，世界各大主要城市的业内人士为大家带来美容界的最新播报。

　　London

　　伦敦

　　"Catwalk trends take time to trickle down, but when key celebrities wear a look, it can have an instant influence," says make-up artist Cassie Lomas – and the celebrity does not have to be UK-based. "The statement lips we saw on Angelina Jolie at the Oscars is a trend that London girls are sporting," says Lomas, who credits the Kate Middleton effect as well: when the Duchess of Cambridge wore a particular Bourjois nail polish (Rose Lounge), sales soared. "It is still their bestseller," says Lomas, who is also a consultant for the brand. But the influence of New York shouldn’t be underestimated, says Nicky Kinnaird, founder of Space NK. "You can’t get away without having a manicure and tidy nails any more, and that’s the influence of the US."

　　"T台上的时尚风潮流行起来需要时间，而一旦名人们有个什么新妆容，则能取得立竿见影的效果。"彩妆艺术家卡西?洛马斯（Cassie Lomas）说，并且这些名人不一定非要是英国本土的。"我们在奥斯卡红毯上看到的安吉丽娜?朱莉用的口红，伦敦的女孩儿们也涂得正欢。"洛马斯说，他同样也认同凯特·米德尔顿（Kate Middleton）效应：当这位剑桥公爵夫人（Duchess of Cambridge）涂了一款别致的Bourjois指甲油(Rose Lounge)，卖场里立马卖到脱销。"这款指甲油仍旧是该品牌最畅销的。"洛马斯说，他同时兼任这家品牌的顾问。而来自纽约的影响也不应该被忽视，Space NK的创办人尼基?金纳德（Nicky Kinnaird）说："如果没修剪好指甲，你是绝对不会出门的，这正是受了美国的影响。"

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