自考新闻学毕业论文摘要写作范文

　　摘要：近几年来，“大数据”一词在报纸、电视、网络等媒体的曝光率越来越高，然而作为报道主体的新闻媒体却很少提及对其自身的影响。在新媒体和社交网络的巨大冲击下，传统媒体日趋式微，甚至有人发出“报纸必死”的感叹，传统媒体转型的呼声一直不绝。大数据时代背景下，传统媒体的转型不仅仅是一个技术层面的问题，更是媒体经营战略和理念的转变。如何抓住大数据这个机遇实现突变，是传统媒体所必须面对的难题。

　　Abstract:In recent years,the exposure rate of big data in newspapers,television,Internet and other media is higher and higher,but the media rarely mention the influence to itself.In the huge impact of new media and selfmedia,traditional media are declining,and even someone said that "newspaper is die" .Media transformation calls have not disappear.In the age of big data,media transformation is not only the development of technology, but also a transformation of media manage strategy and philosophy.How to seize the opportunity of big data to realize changeover is a challenge to the traditional.

　　Key words:Big data Traditional media Transformation Data news All media