英国爱丁堡大学市场营销研究生专业

院校推荐：The University of Edinburgh

专业推荐：Marketing MSc

专业介绍：

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

marketing management

the analysis of marketing decisions

consumer behaviour

marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

我们为您提供深入了解市场营销的理论基础，以及当前和新兴的实践者在许多领域的应用，例如:

营销管理

营销决策的分析

消费者行为

营销研究方法

你将能够根据你的兴趣来调整你的学习，比如市场传播，通过你的选择课程。

专业要求：

You should have a good first degree from a recognised institution, with minimum grades of between 80-85%

课程内容：

Consumer Behaviour

Marketing Decision Analysis

Principles of Marketing Management

Marketing Research

Marketing Applications

Dissertation (MSc Marketing)

消费者行为

营销决策分析

营销管理原理

市场营销研究

营销应用程序

论文(MSc营销)

英语要求：

IELTS: total 7.0 (at least 6.0 in each module)

学习费用：

International/EU

£25,100

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