佛罗里达大学本科市场营销专业(BSBA-MKG)介绍

随着人们经济水平的提高，对于很多家庭来说，留学不再是一个可望而不可及的事情，许多人都想要留学，那其中佛罗里达大学本科市场营销专业(BSBA-MKG)介绍？针对这个问题，下面中国教育在线小编就来和大家分享一下。

研究内容：市场营销专业的学生学习市场营销的理论概念，以及如何在实际意义上应用这些概念。

学分/课程：120个学分，包括主修和选修课程

主修课程：

Communication Studies

Entrepreneurship

Foreign Languages

Information Systems

Leadership

Mass Communication

Statistics

选修课程：

NON-MAJOR ELECTIVES

ADV 3000 (Elements of Advertising)

ADV 3001 (Advertising Strategy)

ADV 3002 (Intro to Advertising DesignGraphics)

ADV 4008 (Advertising Campaigns)

ECO 3101 (Intermediate Microeconomics)

ECO 3203 (Intermediate Macroeconomics)

ENT 3003 (Principles of Entrepreneurship)

GEB 3213 (Professional Writing in Business)

GEB 3218 (Professional Speaking in Business)

ISM 4113 (Business Systems Design and Applications)

ISM 4210 (Database Management)

ISM 4220 (Business Data Communications)

ISM 3254 (Business Systems 1)

ISM 3255 (Business Systems 2)

ISM 4330 (Information Systems and Operations Strategy)

PUR 3000 (Principles of Public Relations)

PUR 3500 (Public Relations Research)

PUR 3801 (Public Relations Strategy)

PUR 4100 (Public Relations Writing)

PUR 4103 (Public Relations Visual Communication)

PUR 4404C (International Public Relations)

PUR 4410 (Principles of Fund Raising)

REE 3043 (Real Estate Analysis)

REE 4303 (Investment Decision Making)

SPM 3306 (Sport Marketing)

STA 3024 (Introduction to Statistics 2)

STA 4210 (Regression Analysis)

STA 4321 (Introduction to Probability)

STA 4504 (Categorical Data Analysis)

就业优势：从大型国际公司到小型创业公司，各种规模的组织都雇佣市场营销专业的学生，同时，佛罗里达大学的市场营销学位为学生提供了许多就业机会，包括:咨询、市场研究、广告、零售、公共关系和销售。

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