美国留学广告学专业介绍

同学们您是否也想知道美国留学广告学专业介绍，这个问题的分析和解答呢？相信你通过以下的文章内容就会有更深入的了解，话不多说，接下来就跟着中国教育在线小编一起看看吧。

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

二、美国广告学主要课程内容

综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

三、美国广告学研究生职业前景

就业方向：广告设计人员，企划人员，美术指导，，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。

就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。

通过上面对美国广告学研究生申请及就业的'解读，相信对于很多计划申请美国广告学的学生可以参考上面的信息来提前做好申请美国研究生的准备和规划。

以上，就是本文的全部内容分享，希望能给同学们带来参考，如果您还有美国留学广告学专业介绍其他方面的疑问，欢迎随时在线咨询客服老师。

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