雅思写作大作文范文|关于广告投入的雅思范文

　　Every year billions of dollars are spent on advertising. Manyapproaches are used topersuade consumers to buy a product. Some seem to workbetter than others.

　　One approach, for example, is to try to make the reader or vieweridentify with the peopleshown using the product. These people seem to beglamorous, loved, successful, elite, clever,or sexy. Supposedly, anyone whouses the product can expect the same reward. Anotherapproach is to let theproduct speak for itself; people are attracted to scrumptious food,beautifulclothing, and sleek new cars. Sometimes good prices and special deals are thefocus.Ads for complicated products, such as computers, may provide a lot ofinformation.Endorsements by celebrities are especially common.

　　In general, many of the ads succeed. People do tend to buy what theysee advertised.

　　However, some advertising can backfire. People may be offended,for example, by ads that areoverly sexy or ones that viciously orsarcastically attack competitors' products.

　　Advertising can be a useful aid for the consumer. It helps a personlearn what is new or instyle or handy to have around, what things cost, andwhere to buy them. To use thisinformation effectively, however, a person mustlearn to look past the emotional appeals andfind the facts